The German SUV lineup merges off-road power with urban sophistication, offering an unparalleled driving experience for those who demand both performance and elegance.

We captured both their iconic G-Wagon and the unreleased GLA SUV, spanning three states and over 2,000 miles in a single week. The shoot was designed to convey the rugged character of the G-Wagon alongside the sophistication of the GLA. From Utah’s breathtaking canyons to San Francisco’s vibrant urban landscapes, we crafted a variety of content in multiple formats, ensuring wide online distribution that highlights the unique qualities of each vehicle.